Malibu makes Rum sparkle
Malibu Rum Sparkler blends light sparkling coconut water with Caribbean rum turning Malibu into a new refreshing cocktail. Malibu Rum Sparkler is bottled in both coconut and peach flavors and is available at retailers nationwide in the US.
The latest innovation of Malibu capitalizes on the growing demand and popularity of coconut water; expanding Malibu into the multi-category refreshment opportunity. After Malibu Black, Malibu Red or Malibu Island Spiced, Malibu is firmly determined to delight cocktail lovers.
Available in two flavors: Coconut and Peach, Malibu Sparkler is already for sale in some retailers across the United States.
The launch of Malibu Rum Sparkler is supported by a digital, social media and off-premise sampling events campaign, striving to engage dialogue with the consumers. The “Pop Solo” video has already been produced to create shareable brand content.