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The Bar Project by Ballantine's

03/06/2014

Ballantine’s offers the French public a chance to create the bar of their dreams, which will be brought to life for a limited period in the heart of Paris

Ballantine's Bar Project

Ballantine’s has announced the launch of The Bar Project, an innovative and entrepreneurial challenge that will offer customers in France the unique opportunity to devise a concept for their own dream bar, which truly represents their personality.

Inspired by the entrepreneurial spirit of its founder, George Ballantine, entrants are invited to pitch their ideas online at www.ballantinesbarproject.fr. Entries close at midnight on 22 March 2014, when all submissions will be judged by a panel of experts, including Simon Baldeyrou, CEO of Deezer – one of the world’s leading music streaming services – and renowned French interior designer, Laura Leonard.

The three entries judged by the panel to be the most innovative will be unveiled in May, after which the public will be given the opportunity to vote for their overall favourite. The winner will then see their concept brought to life by Ballantine’s for a limited period this autumn, when the famous Parisian club “Le Chacha” will lend its entire first floor to The Bar Project.

The bar will open with a VIP launch event in September 2014 and will then remain open to the general public until mid-October 2014.

The Bar Project by Ballantine’s will be piloted in France, before the initiative is expected to roll out in a number of Ballantine’s key markets, providing an opportunity for entrepreneurs worldwide to get involved.

Tags related to the news: 1 unique organisation France 14 international brands 7 strategic Premium spirits brands Ballantine’s 2 priorities Innovation Premiumisation

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