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Martell Cognac launches new limited edition

10/14/2014

The oldest of the great cognac houses, Martell celebrates landmark 300th anniversary with the release of Martell Premier Voyage, encased in an artwork designed exclusively by French artist, Bernar Venet.

Martell-Premier-Voyage

Martell Cognac has today announced the launch of a limited edition new blend in recognition of the brand’s 300th anniversary next year.

In celebration of the House’s Tricentenary, Cellar Master, Benoît Fil returned to Martell’s roots to create Martell Premier Voyage; a unique new blend containing 18 eaux de vie from Martell’s cellars. 

Using Jean Martell’s original correspondence, Fil pieced together a map of Jean Martell’s key suppliers from 1735-1742, and began to retrace his footsteps 300 years on. Visiting winegrowers just as Jean Martell did generations before him, Fil sampled eaux-de-vie and met with the winegrowing families whose ancestors had originally supplied the brand’s founder. After crafting the blend and then ageing in barrels made from the oak of a 300 year-old tree, Martell Premier Voyage was born; an exceptional and distinctive new blend, and the perfect homage to Jean Martell.

The nose initially presents very generous notes of candied orange peel, blackcurrant, honey and gingerbread. Swirling brings out its full elegance and reveals subtle notes of old walnuts combined with generous notes of dried fruit, apricots and raisins. On the palate the attack is both full and delicate, with generous aromas of candied fruit still discernible. Martell Premier Voyage then develops a hint of blackcurrant, providing a perfect complement to a very rich and elegant aromatic range and underpinning a long finish in which notes of spice and beeswax come to the forefront.
 
Recognising the discerning tastes of the Martell connoisseur, world-renowned French conceptual artist Bernar Venet was invited to lend his distinctive, minimalist style by creating a stunning artwork in which to house the precious cognac. Venet’s timeless design comprises metal arcs which are divided into three clusters, evoking the 300 year anniversary, which shelter a simple and elegant teardrop-shaped Sèvres crystal decanter. The striking juxtaposition between the serenely flowing shape of the bottle and the powerful energy and aged appearance emanating from the COR-TEN® steel arcs demonstrates the union between tradition and modern visionary spirit. The blend can only be drawn from the sculpture with a fusil; a special pipette used by the Cellar Master to extract and taste eaux-de-vie from the barrels.
 
Only 300 pieces of this exceptionally limited edition blend will be available worldwide. Each will be individually signed, numbered and produced to order, encapsulating the excellence and creativity for which the House of Martell stands. Martell Premier Voyage is priced at €10,000 EUR. A registration list is now open and accepting enquiries. Please go to premiervoyage.martell.com.
 
 

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