Chivas Regal launches first new blend since 200710/15/2014
New Chivas Regal Extra takes luxury whisky to the next level
Chivas Regal, the world’s first luxury whisky, introduced Chivas Regal Extra — its first new global expression since 2007 . Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is one of the richest, most generous tasting blends within this category, crafted for those who look for more.
Taking Chivas Regal’s famous, award-winning house style to a new taste experience, Chivas Regal Extra continues the legacy of founding brothers James and John Chivas, who pioneered and excelled in the art of blending whiskies in the 19th Century. Blending whisky for 25 years, Colin Scott, Chivas Regal Master Blender has created a unique and outstanding blended Scotch using some of the rarest malt whiskies from the Chivas inventory.
Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts, creating a rich and generous Chivas blend, for those who look for more. The result is an incredibly rich and discerning interpretation of the Chivas signature style, Chivas Regal Extra has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the palate, with sweet tropical flavours of melons and soft notes of vanilla and caramel, blending with spicy notes of cinnamon and hints of almonds, leading to a long and fulfilling finish.
“This is our first new global expression since 2007.” explains Colin Scott, Master Blender at Chivas Regal. “The mark of its quality lies in its rich and generous taste which we’ve created by using some of our rarest whiskies built on a rich foundation of malts that have been matured in a higher proportion of sherry casks. This process delivers a profound depth of flavour and a whisky that showcases the character of this unique blend, taking it to a whole new level.”
Max Warner, Global Brand Ambassador for Chivas Regal, has developed a series of ‘Fortified Classics’ cocktails using the richer flavours of other fortified spirits such as Lillet, Sherry and Port. The line of cocktails takes inspiration from some of the world’s most famous classic cocktails, such as the ‘Rob Roy,’ to complement nuances of nutty sweetness, spiciness and a deep rich amber colour of Chivas Regal Extra. For recipes, visit: http://www.chivas.com/en/int/chivas-regal-extra/mixology/
Chivas Regal Extra will be stocked at whisky retailers around the world plus other specialist spirits merchants.