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The “Filière Épices” (Spice supply) project, developed by Betty Joseph, from India, in partnership with Pernod Ricard and PlaNet Finance, received a double prize at the International Microentrepreneuship Awards.


The winner travelled to Paris in early December to receive her award. She took her trip as an opportunity to visit the Holding and showcase her project before the Group’s employees at an event attended by the financial counselor of the Embassy of India in France and Jacques Attali, chairman of the PlaNet Finance group. 

Since 2010, the Group has implemented a sustainable agriculture project in the region of Kerala, in India. It is aimed at supporting local communities of spice producers by offering them secured outlets at a fair price. Betty Joseph, creator of the “Filière Épices” project, gathered some 100 spice producers from the Kerala region by granting them international market opportunities. This way, Pernod Ricard Italy could secure the volume and quality of one part of its Ramazzotti spice provision. Vetiver plantations were also developed to allow roughly 60 women from the community to make handicraft braided baskets. 

PlaNet Finance paid tribute to this sustainable project by awarding its Responsible Agriculture Prize to the young entrepreneur from India on the 7th edition of the International Microentrepreneuship Awards held on December 1 in Paris. A second decoration –the audience prize- was awarded to the project at the soirée. 

Pierre Pringuet invited Betty Joseph to give a speech at Pernod Ricard headquarters and paid tribute to her “double talent as an entrepreneur and a leader”.


“ Our Group is always proud to see its corporate commitments come true. Mrs. Joseph managed this project successfully, allowed a community to expand its activities, and enabled Pernod Ricard to benefit from this know-how ”

Betty Joseph wished to thank the Group for the assistance she received from the beginning of her project, highlighting the various benefits shared by the whole community associated with this project.