EXHIBITION OF “TRANSMISSION”12/04/2014
Exhibition of Transmission by Vee Speers to illustrate the 2013-2014 annual report of Pernod Ricard is currently on display at the School Gallery, Paris until 25 January 2015.
Come and discover the Transmission series by Vee Speers at The School Gallery, 322 rue Saint Martin, Paris (3rd district) .
Pernod Ricard entrusted 18 of its employees to Australian photographer Vee Speers to design its 2013/2014 Annual Report’s photo campaign
Starting January 17th, the School Gallery in Paris will exhibit Pernod Ricard’s new photo campaign, “Transmission”, signed by Vee Speers.
For the last 40 years, Pernod Ricard has asked artists to illustrate its annual report. By doing so, the Group has teamed up with international photographers giving them only one constraint: to use the Group’s employees as models no matter where they’re from, their position, their experience, their age, their gender, etc. Each work features employees from all over the world just like previous campaigns by Denis Rouvre, Olaf Breuning, or Eugenio Recuenco.
This year, Pernod Ricard gave carte blanche to Australian photographer Vee Speers. The artist has been living in Paris since the 1990’s after taking her first steps in Sydney. Her series “Birthday Party”¸ “Immortal”, and “Bullet Proof” have earned her worldwide recognition.
For this edition of the annual report, Vee Speers chose to focus on the theme of Transmission. This relates to the special year that’s ahead for Pernod Ricard: celebrating its 40th anniversary and the changing management.
Vee Speers chose to present 9 diptychs to embody it. For each duo, she reinterpreted their stories with 9 poetic scenes, each underlining what unites them (a shared expertise, a transfer of know-how, a similar profession) in spite of all the cultural, geographical of generational differences that might keep them apart. They all share a common feature: being one of Pernod Ricard’s 18 000 “créateurs de convivialité”.
“ 18 employees came from all over the world to take part in this project. Each and every one of them played along with enthusiasm and pride. Seeing these people change with the costumes, listening to their stories and finding a setting that would translate their stories perfectly, what a powerful thing! ”Vee Speers
As ambassadors of Pernod Ricard's commitment to contemporary art, they reflect a historical approach inherited from founder Paul Ricard.