JAMESON KICK-STARTS 2015 ST. PATRICK’S DAY CELEBRATIONS WITH NEW LIMITED EDITION BOTTLE RELEASE03/12/2015
Jameson, the world’s favourite Irish whiskey, has unveiled its fifth annual limited edition bottle as it gears up for St. Patrick’s Day 2015. Designed by award-winning, Dublin-based illustrator, Steve Simpson, the bottle forms the flagship of Jameson’s much-anticipated ‘Hello Dublin’ celebrations in Dublin and around the world this March.
Simpson’s innovative design captures the soul, warmth and wit of the city that first welcomed Jameson in 1780, with captivating imagery of landmarks such as Trinity College and Clery’s clock. The artwork also features real Dubliner phrases on a map of roads to represent the lifeblood of the city: the people and their passion for Dublin. The designer’s story – ‘Wherever I roam, it’s Dublin my heart calls home’ – is a prominent personal touch, reinforcing the high regard in which the city is held.
The result is an iconic limited edition bottle with stand-out appeal that balances the confident, inclusive and contemporary personality of Jameson with its rich, Dublin heritage. The bottle will be sold in more than 50 markets, demonstrating the continued global success of Jameson with its St. Patrick’s Day campaign and in spreading the gospel of Irish whiskey around the world.
“ Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city. ”
Daniel Lundberg, Global Brand Director for Jameson
The new limited edition bottle will be available from January 2015 in 58 markets around the world, including Russia, Australia and Brazil. All the fans of Dublin are invited to snap an original photo that they think captures the essence of their hometown. It doesn’t have to be recognizable from postcards; in fact it’s better if it isn’t. The next step is adding a dash of Dublin via one of our illustrations by Dublin illustrator, Steve Simpson and adding the hash tags #hellodublin and #Jameson.