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Introducing Chivas Regal The Icon

06/15/2015

Chivas Regal The Icon is launched as the pinnacle of the Chivas Regal range and a symbol of luxury for a new era.

Introducing Chivas Regal The Icon

 

Chivas Regal The Icon heralds a new chapter for luxury whisky. 

The new addition to the Chivas Regal range is an ultra-prestige Scotch whisky that has been crafted with some of the oldest and rarest whiskies available to Chivas Regal, with a proportion of the blend composed of whiskies from distilleries now lost forever. Chivas Regal The Icon is the embodiment of craftsmanship and tradition married with the unparalleled expertise of Chivas Regal’s Master Blender Colin Scott.

With exceptional character and an incredibly long and luscious finish, rich notes of honey, vanilla and dark chocolate are balanced by subtle hazelnut influences from the cask, delivering a long and luxurious finish in the smooth Chivas house style. 

Befitting of the luxury liquid within, each bottle of Chivas Regal The Icon is presented in a hand-blown crystal decanter created by expert craftsmen at Dartington Crystal. The glass is delicately etched and finished with precision crafted metalwork and presented in sublime green glassware in homage to the original green Chivas Regal bottle that captured the world’s attention in 1909. Adorned with a signature luckenbooth stopper, a traditional Celtic symbol of love, the distinctive bottle is certain to be adored by whisky enthusiasts around the world.

Chivas Regal The Icon was launched exclusively in Dubai duty free in May, with the global launch in September 2015. At 40% ABV and 70cl bottles the RRP for domestic market is $3675 (USD) and Travel Retail is $3500 (USD). 

Tags related to the news: Chivas Premiumisation

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