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Pernod Ricard

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Cookie policy

Logo soleil pernod ricard


Subject to you consent when required by applicable law, our website use cookies and similar technologies (“cookies”).

This Cookies Policy (the "Policy") describes how Pernod Ricard, a corporation duly organized under the laws of France, with registered address at 12 place des Etats-Unis 75783 Paris Cedex 16 ("Pernod Ricard" or "we"), is committed to respecting your privacy regarding its use of cookies on its websites, applications, pages on social media etc. (the "Digital Media").

1. What is a cookie ?

Cookies are small text files or pieces of information that are stored on your computer or mobile device (such as a smartphone or tablet) when you visit our Digital Media. A cookie will usually contain the name of the website/application from which the cookie has come from, the duration of the cookie (i.e. how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number.

2. Why do we use cookies ?

We use cookies to make our Digital Media easier to use and to better tailor our Digital Media and our products to your interests and needs.

Cookies can do this because our Digital Media can read and write these files, enabling them to recognise you and remember important information that will make your use of our Digital Media more convenient (for example by remembering preference settings).

Cookies may also be used to help speed up your future activities and experience on our Digital Media. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how users use our Digital Media and to help us improve the structure and content of our Digital Media.

3. What are the different types of cookies we use ?

The types of cookies that we may use can be either session or persistent, or first party or third party cookies.

  • Persistent cookies are used to save your login information and remember your settings for future logins to our Digital Media. A persistent cookie is a cookie stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the Digital Media that created it when you visit it again.
  • Session ID cookies are used to enable certain features of our Digital Media and services, to better understand how you interact with our Digital Media and to monitor aggregate usage and web traffic routing. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser. They usually store an anonymous session identifier on your computer allowing you to browse a website / application (for example) without having to log in to each page.
  • First party cookies are our own cookies, which we use to improve your experience. They are associated with a user's personal information. No third party has access to the information we collect through our own cookies.
  • Third party cookies are cookies placed on our Digital Media by third parties to provide their services, including advertising cookies. They set cookies (third party cookies) on your device on our behalf when you visit our Digital Media to allow them to deliver the services they are providing. You will find more information about these cookies in their privacy policies.

You will find below a list of the different types of cookies we use on our Digital Media. To the extent information collected through cookies constitutes personal information, the provisions in the Pernod Ricard Online Privacy Policy apply in addition to this Cookie Policy.

a. Essential Cookies

Essential cookies are cookies which are strictly necessary for our Digital Media to work and to use its services and features. Without these strictly necessary cookies, our Digital Media will not perform as smoothly for you as we would like it to and we may not be able to provide the Website or certain services or features you request.

We also use technical cookies which allow our Digital Media to remember choices you make (such as your user name, language or the region you are in) for customization and personalization purposes. These cookies do not gather any information about you that will be used for advertising or remember where you have been on the internet.

Cookies Characteristics :

 DescriptionNameTypeValueDomainDuration
CookieBoxCookie Policy Visibility Cookies: Pernod Ricard installs a cookie on your computer which indicates whether or not you have been informed of the use of cookies through a banner notice being displayed, and then whether you have indicated your consent to the use of cookies by continuing to use the website/application or service, so that the banner will not continue to show every time you visit a page.CookieBoxPersistent CookiefalsePernod-ricard.com12 months
DisclaimerDisclaimer Cookie: Pernod Ricard installs a cookie on your computer which identifies you as legal drinking alcohol age.DisclaimerPersistent Cookie0 / 1Pernod-ricard.com13 months
RetinaUser Retina Cookie: Pernod Ricard installs a cookie which is used to remember if you are on retina screen or not for the 12 next monthsRetinaPersistent Cookie0 / 1Pernod-ricard.com12 months

These cookies are necessary to the operation of our Digital Media and therefore you cannot opt-out to their use.

b. Analytics Cookies

Our Digital Media may also use Google Analytics cookies. These cookies collect information about how you use and move around our Digital Media. For example, these will keep track of what pages are most visited, Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the Website, to track users’ movements around our Digital Media and to gather demographic information about our user base as a whole.

Our Digital Media use the following analytical cookies:

 DescriptionNameTypeValueDomainDuration
Google AnalyticsThe cookies Google Analytics work together to give us information about how people use our Digital Media._gaPersistent & session cookiesGenerated by GoogleAnalyticsPernod-ricard.com13 months
_gat_UA627148015110 min
_gat_UA6271480114010 min
_dc_gtm_UA-31801847-110 min

To opt out of being tracked by Google Analytics cookies on all the websites you visit, go to http://tools.google.com/dlpage/gaoptout.

c. Marketing and profiling cookies

We work with third-party advertising companies to serve ads while you are visiting our Digital Media and permit these companies to place and access their own cookies on your device in the course of serving advertisements on our Digital Media. These companies may use information obtained through their cookie (which does not include your name, address, e-mail address or telephone number) about your visits to our and other websites/applications, in combination with non-personally identifiable information about your purchases and interests from other online sites in order to provide advertisements about goods and services of interest to you.

Our Digital Media uses the following advertising cookies:

 DescriptionNameTypeValueDomainDuration
BluekaiProfiling tag. BlueKai installs a tracker on the user's devices which collects data on the browsing of the user on different websites using the tracker's unique ID number. Pernod Ricard uses the data to profile the users and define detailed market segments, for use in the marketing campaign strategy.bkdc, bkuPersistent CookieGenerated by Bluekaibluekai.com6 months

To opt out of being tracked by BlueKai on all the websites you visit, go to http://www.bluekai.com/consumers.php#optout.

4. How long are cookies stored ?

Cookies will have a maximum retention period after their first deposit into the user's terminal as required by applicable law.

5. How to control cookies on our Digital Media ?

Except for cookies which qualify as essential, the cookies described above will be installed on your computer only if you continue your browsing after having read the banner appearing on the home page.

At all times, you may manage, desactivate and authorize cookies by configuring your Internet browser.

You will find below all information relating to usage instructions depending on your Internet browser:

You will find below all information relating to usage instructions depending on your Internet browser:

You can control how your browser uses cookies and your browser's ‘Help' function should be able to tell you how to do this.

Please note that if you turn off or disable cookies, you may not be able view content or use other features of our Digital Media and may find that parts of our Digital Media either do not function at all or behave unexpectedly.

If you use different devices to view and access our Digital Media (e.g. your computer, smartphone, tablet etc.) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

6. How to contact us ?

If you have any questions, comments, or concerns about your our use of cookies please contact privacy@pernod-ricard.com.

Last updated date: February 2016