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Pernod Ricard

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Privacy policy

This is the Pernod Ricard official website

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Pernod Ricard respects your right to privacy when you use our digital media (such as our websites, our mobile applications, our pages on the social network, any online forms…) and communicate electronically with us. We have therefore developed this Privacy Policy to inform you how Pernod Ricard (“Pernod Ricard”, “we,” or “our”) collects, stores, uses and processes the personal information you provide us through the Digital Media operated by Pernod Ricard (“Digital Media”). 

Before using our Digital Media, please read carefully this Privacy Policy (including the Pernod Ricard Cookies Policy, please see Article 2). If you do not agree to this Privacy Policy or the Pernod Ricard Cookies Policy, please do not use our Digital Media. We reserve the right to make changes to this Privacy Policy or the Pernod Ricard Cookies Policy at any time. We will notify you such changes by posting in this Privacy Policy or the Pernod Ricard Cookies Policy. You are thus invited to regularly review this Privacy Policy and the Pernod Ricard Cookies Policy to make sure you are aware of any changes and how your information may be used.

Pernod Ricard is the Data Controller of any personal information you submit to Pernod Ricard.


Personal information for the purpose of this Privacy Policy means any information that can be used to personally identify you or contact you online or offline. This information include data such as your name, postal address, e-mail address, phone number, (“personally identifiable information”) demographic information such as your date of birth, age, gender, and your habits or preferences when such information is linked to your personally identifiable information (collectively, “personal information”). 

Personal information is only collected with your informed knowledge (i.e., if you knowingly provide it to us through one of the online forms available on our Digital Media) if you wish to participate in many of the features and services our Digital Media have to offer and which will usually take the form of: 

Registration or sign-up in our Digital Media: e.g. subscribing to a newsletter that is specific to a Digital Media where applicable or creating an account to be a member of a club; 

  • Recruiting process; 
  • Send to a friend; 
  • Sweepstake and contest;
  • Joining a loyalty program;
  • When doing e-commerce on certain of our websites;
  • Using a QR Code displayed on Pernod Ricard products;
  • Organization of events (invitation form or online forms on tablets filled out by our hostesses);
  • Brand Home;
  • Feedback, questions, or comments through our “Contact Us” form; 
  • Any other request that requires the submission of personal information. 

The types and amount of information collected for the features listed above will vary depending on the activity. The requested personal information may include: first and last name, email address, home address and telephone number (work or home). For some activities, you may be asked to create a username and/or password and/or to provide additional information, including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, (iv) facts about your household, lifestyle, center of interests and/or, (v) other information relevant to you.

Subject to applicable law requirements, we may use a variety of technologies that collect and provide information about how our Digital Media is accessed and used by you as well as demographic information about the users of our Digital Media which we may obtain from third parties such as Google or social media that you use (“Usage Information”).  Usage Information may consist of the pages you viewed, the time you viewed them, which beverage information or other content you accessed or provide, in what language, demographic information about you (such as your age, gender and interest areas, where available) and what pages you looked at before viewing the current page so that we get a better idea of how our users interact with our brands and can then tailor and improve accordingly. Most Usage Information that we collect generally can't be linked to you individually, but if we can link it to you then we treat it as Your Information in accordance with this Privacy Policy. 


Pernod Ricard uses tracking technologies such as cookies, IP Address or Log files, to gather certain information such as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of improving the use and functionality of our websites and to better understand how visitors use our Digital Media and the tools and services offered on it. Tracking technologies help us tailor our Digital Media to your personal needs. 

  • We use Cookies to improve the use and functionality of our Digital Media and to better understand how visitors use our Digital Media and the tools and services offered on it.  Subject to your consent where required by applicable law, our Digital Media use cookies and similar technologies (“cookies”). Cookies are small files that are placed on your device that serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. The use of cookies on our Digital Media allows you to enjoy more seamless visits and more accurately measures your behavior on our Site. You can learn more about the cookies we use and how you can disable cookies in the Pernod Ricard Cookies Policy;
  • An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Digital Media to certain users, and, (iv) better understand how our Digital Media are utilized;
  • We (or a third party on our behalf) may collect information in the form of logs files that record our Digital Media activity and gather statistics about users' browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Digital Media, and which pages they've viewed on our Digital Media and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user. 


Generally, all information collected is used for the purpose provided for which you submitted the information to us or as otherwise identified at the point of collection or in this Privacy Policy. These purposes are mainly the following:

  • When registering or sign-up in our Digital Media: the personal information you provide is used to offer you the benefits and privileges that typically come along with registration e.g. the ability to receive the communications you select at the time of registration or that automatically come with your registration (e.g. subscription to a newsletter, creation of an account, participation in a sweepstake or contest, invitation to or attendance an event organized by Pernod Ricard);
  • When you used the Digital Media to apply for a position: the personal information you provide is used for recruiting process;
  • When you used the Send to a friend feature: personal information requested for one-time use features (typically, names and email addresses) is used on a one-time basis (e.g., to send the communication) and is not further retained by us;
  • When doing e-commerce on certain our websites: we use your personal information to manage your order and deliver your products;
  • When you use a QR Code displayed on Pernod Ricard products: we use your personal information to send you more information on the products where the QR code was displayed or other products;
  • When you provide personal information requested on the iPads available in Heritage Centers, distilleries, is used to send you more information on the products;
  • Feedback, questions, or comments through our “Contact Us” form and our “Tell Us” compliance reporting system: if you contact us via an online contact form, your information is used to respond to your inquiry or comment.

In addition to the purpose for which you submitted your personal information, you may also be given the option (through a check box or otherwise) to have your information used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, you may also be invited to sign up for newsletters or alerts from our Digital Media hosting the promotion or from other websites or Pernod Ricard products. If you choose to receive these additional services, we will use your information to provide them to you.

We may also use your email address to send you transactional or administrative communications (e.g., confirmation email when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service-related announcements (e.g., notices about updates to our Privacy Notice, discontinued features or programs on our Digital Media, changes to our online services or technical support policies, or other related changes). Collectively, these types of communications are referred to in this Privacy Policy as “Non Transactional Communications”.

We may also use your personal and/or demographic information for our internal marketing and demographic studies, so we can constantly improve, personalize, and customize the products and services we provide you and to better meet your needs. 

Subject to your consent, the information we collect as described in this Privacy Policy may be used by the Brand to which you provide it but may also be made available through such Brand to other entities of the Pernod Ricard Group to provide you with news and promotional information not only about the Brand but also the other brands of the Pernod Ricard Group, unless you object that the other brands or certain of them use your information for such marketing purpose. In such case please address your request as indicated in Article 9 of this Privacy Policy, with your name, client reference and your objection that we share your Information with all or part of the entities of the Pernod Ricard Group (the list of entities which are probably concerned is in article 6), and to receive marketing information from them.

Subject to applicable law requirement, this may include occasionally combining, updating, or otherwise enhancing the personal information collected through our Digital Media with data we receive from outside records or third parties. For instance, we may combine purely demographic or survey information (e.g., age, gender, household information, and other interests, etc.) not linked to any personal information about you with personal information collected in other cases (such as during account registration).


If you choose not to submit any personal information when requested, you may not be able to participate in certain activities and personalized features on our Digital Media limit the services and special offers we can provide you. For example, if you refuse to share your email address, you will not be able to receive any of our newsletters or otherwise register on our Digital Media. However, to simply browse our Digital Media and learn more about Pernod Ricard and our products, you do not need to give us any personal information.


Pernod Ricard will never share your personal information with any third party that intends to use it for direct marketing purposes unless we have specifically informed you and you have given us specific permission to do this. 

Pernod Ricard may share for the purposes mentioned in Article 3 your personal information with its subsidiary companies, companies in which Pernod Ricard has control through either direct or indirect ownership (collectively “Pernod Ricard Group”). Pernod Ricard may also share your personal information with third parties, but only in the following circumstances: 

  • We may use service providers, agents or contractors to provide support for the internal operations of our Digital Media and to assist us with administering them or the various functions, programs and promotions available on it. Any such third party must at all times provide the same levels of security for your personal information as Pernod Ricard and, where required, are bound by a legal agreement to keep your personal information private, secure and to process it only on the specific instructions of Pernod Ricard;
  • When we run a joint or co-sponsored program or promotion on our Digital Media with another company, organization, or other reputable third party; and, as part of this event, collect and process personal information, we may share your personal information with our partner or sponsor. If your personal information is being collected by (or is shared with) a company other than Pernod Ricard as part of such promotion, we will let you know this at the time your personal information is collected;
  • When running any promotion involving another company, we may provide a separate link to that company's privacy policy and we encourage you to read it before you share any personal information, as we cannot guarantee they adhere to the same privacy practices. If you do not want your information to be collected by or shared with a company other than ours, you can always choose not to opt in or participate in these events at the time the personal information is collected/requested;
  • We may also disclose your personal information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Pernod Ricard, its customers, or the public;
  • In the event of a merger or acquisition of all or part of Pernod Ricard by another company, or in the event that Pernod Ricard were to sell or dispose of all or a part of the Pernod Ricard business, the acquirer would have access to the information maintained by that Pernod Ricard business, which could include personal information, subject to applicable law. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law;
  • We may share aggregated demographic or survey information with third parties, but this information is in anonymous form and does not contain any personal information. The aggregate information that we share may include anonymous information that is captured through the use of cookies and other similar tracking technology, as explained in Article 2.


Pernod Ricard is a global company and your personal information may be transferred across international borders. It may be transferred to countries that have different levels of data protection laws to the country from where you submitted your personal information. Your personal information may also be transferred between different companies of the Pernod Ricard Group located in different countries. Pernod Ricard takes the appropriate measures to maintain security of the personal information both during transit and at the receiving location by implementing contractual clauses in accordance with applicable law requirements. Please find below the list of the countries where Pernod Ricard has an affiliate likely to receive your personal information:

Pernod Ricard Angola, Pernod Ricard Argentina / Pernod Ricard Andes of Southern Cone Cluster, Pernod Ricard Armenia, Pernod Ricard Australia / Pernod Ricard Pacific Travel Retail New South Wales, Pernod Ricard Austria GmbH, Pernod Ricard Belgium, Pernod Ricard Minsk, Pernod Ricard Bosnia, Pernod Ricard Brazil / Pernod Ricard Paraguay, Pernod Ricard Bulgaria, Campo Viejo, Pernod Ricard Andes / Pernod Ricard Chile, Chivas Brothers Ltd Chivas House, Pernod Ricard Colombia, Corby Distilleries Limited, Pernod Ricard Croatia, Jan Becher, Pernod Ricard Denmark, Pernod Ricard Nordic, Pernod Ricard Deutschland, Pernod Ricard Estonia, Pernod Ricard Finland Oy, Mumm, Pernod Ricard Ghana, Pernod Ricard Hellas, Havana Club International, Pernod Ricard Hungary, Pernod Ricard India (P) Limited, Irish Distillers Pernod Ricard, Pernod Ricard Italia, Pernod Ricard Japan KK, Pernod Ricard Kazakhstan, Pernod Ricard Kenya, Pernod Ricard Latvia Sia, Pernod Ricard Lietuva, Pernod Ricard Malaysia, Martell, Martell Mumm Perrier-Jouët, Pernod Ricard Mexico, Pernod Ricard Morocco, Pernod Ricard New Zealand, Pernod Ricard Nigeria, Brand Partners AS, Pernod Ricard Norway, Pernod Ricard (Headquarters), Pernod Ricard EMEA (Headquarters), Pernod Ricard Middle East & North Africa, Pernod Ricard Travel Retail Europe, Pernod Ricard UK, Pernod Ricard Winemakers New South Wales, Pernod Ricard Winemakers Australia, Pernod SA, Perrier-Jouët, Pernod Ricard Peru, Pernod Ricard Philippines, WYBOROWA PERNOD RICARD, Pernod Ricard Portugal, Ricard SA, Pernod Ricard Romania S.R.L, Pernod Ricard Eastern Europe / Pernod Ricard Rouss, Pernod Ricard Serbia, Pernod Ricard Singapore, Pernod Ricard Southern central Europe / Pernod Ricard Slovenia d.o.o, Pernod Ricard South Africa, Pernod Ricard Korea, Pernod Ricard Iberia / Pernod Ricard Espagne, Domecq Bodegas, Pernod Ricard Sub-Saharan Africa, Pernod Ricard Nordic / Pernod Ricard Sweden, Pernod Ricard Swiss, Pernod Ricard Taiwan Ltd, Pernod Ricard Thailand Ltd, The Absolut Company, Pernod Ricard Nederland, Pernod Ricard Turkey, Pernod Ricard USA, Pernod Ricard Americas, Pernod Ricard Americas Travel Retail, Pernod Ricard Ukraine, Pernod Ricard Gulf, Pernod Ricard Travel Retail Europe, Pernod Ricard Uruguay, Pernod Ricard Northern Cluster / Pernod Ricard Venezuela / Pernod Ricard Central America, Pernod Ricard Vietnam, Wyborowa SA, Yerevan Brandy Company.

Our main service providers for the operation of our Digital Media are based in the United States. The transfer to these services providers either rely on contractual clauses as required by applicable laws. They are also bound by a contract that ensures a high standard of privacy protection and requires (amongst other provisions) that they act only on Pernod Ricard instructions and implements all technical measures necessary on an ongoing basis to keep your personal information secure. 


We may store the personal information that you send to us via our Digital Media in our databases. We retain your personal information for as long as your account is active, as we have a contract with you or as needed to provide you the services requested or to answer queries or resolve problems, provide improved and new services. We may also need that your personal information be retained for a reasonable period of time and as necessary to comply with our legal and regulatory obligations, resolve disputes, enforce our agreements, and similar records management purposes.

We may thus retain your personal information for a reasonable period after you stop using Pernod Ricard services or our Digital Media. After this period, your personal information will be deleted from all systems in the Pernod Ricard Group.

If you request that we no longer use your personal information to provide you services e.g., opt-out of receiving email, please contact us as indicated in Article 9. We remind you that you have also a right to have your personal information deleted at any time in accordance with the same Article 9.


Pernod Ricard takes all necessary technical and organizational measures to protect the confidentiality and security of your personal information collected from this website and/or our applications, including sensitive personal information. These efforts include, but are not necessarily limited to: (i) storing your personal information in secure operating environments that are not available to the public and that are only accessible to authorized Pernod Ricard employees, and our agents and contractors; and, (ii) verifying the identities of registered users before they can access the personal information we maintain about them. 


You can access your personal information as processed by us by contacting Pernod Ricard Privacy Office at privacy@pernod-ricard.com.

You can also contact the Privacy Office to express the following choices:

  • You can request to correct your personal information if it is inaccurate, incomplete or out of date or request the deletion of your Personal information. 
  • You also always have the option not to share any of your personal information with us or to object to the processing of your data by us for legitimate reasons. However, if you choose this option, you will be limited in the activities and features we can provide you.
  • If you do not want to receive newsletters, announcements, or other communications and/or services from our Digital Media, please do not opt-in for those communications or services at the time of registration. If you have opted-in and, at a later time, wish to opt-out, please click on the unsubscribe link inserted in our communications. 
  • Along with every e-mail communication sent to you, we provide you the opportunity to discontinue receiving future communications (i.e., unsubscribe). Simply follow the unsubscribe process or directions provided in the email. 

In addition, if you participated in a program that involved a third party and, as part of that, you agreed to receive future communications directly from that third party, you will need to contact the third party directly to opt-out from such communications. This process may be outlined in the third party’s privacy policy.


Our Site is not intended for children under the age of majority (“Minor”), so we do not knowingly collect personal information from Minors. You must be at least eighteen years old to create an account and engage in activities and transactions on our Digital Media. By creating an account or engaging in activities or transactions on our Digital Media, you affirm that you are at least eighteen years old and are fully able to enter into and comply with our Terms of Use [add hyperlink to TOU] and this Privacy Policy and be legally bound thereby. If we are notified or learn that a Minor has submitted personal data to us through our Digital Media, we will delete such personal information.


Our Digital Media may contain links that will direct you to other websites or services that are operated and controlled by third parties. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. We have no control over these third parties, and your use of their websites and features are subject to their privacy policies posted on those sites. We are not responsible or liable for the privacy practices or business practices of any third-party website. Therefore, you should exercise caution and review the privacy policies applicable to the external websites you visit before providing your personal information.


If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please contact us by writing to Pernod Ricard SA, or sending an email to: privacy@pernod-ricard.com