Pernod Ricard unveils Smithworks, a new American Vodka Brand03/07/2016
Pernod Ricard is innovating in the domestic vodka category, targeting the segment with a new brand called Smithworks. Made with corn from Kansas, Missouri and Oklahoma, and water from Lake Fort Smith in Arkansas, Smithworks is distilled three times and charcoal filtered for a smooth taste and clean finish.
The Spirit of the Heartland
Smithworks is named after the dedicated team in Fort Smith, Arkansas. Born and bred in the traditions and values of America's Heartland, Smithworks embodies the values of the place in which it comes from – local pride, simplicity and hard work.
"Smithworks knows that the most meaningful moments in life are often spent with family, friends and great drinks," says Kate Pomeroy, Vice President, Innovation, Pernod Ricard USA. "Blending our expertise in vodka with the passion and pride of our Smithworks plant in Fort Smith, Arkansas, we're excited to bring consumers a new American vodka."
Who you are is where you’re from
The debut of Smithworks is also coupled with the excitement of officially raising a glass with an essential member of the Smithworks family: award-winning country music star and fellow Heartland native, Blake Shelton. He has and will continue to play a pivotal role in the development and activation of the brand. Smithworks will initially be sold in Arkansas, Colorado, Missouri, Kansas and Oklahoma, with plans to add more markets in the future.