Chivas Regal Ultis - The first blended malt scotch whisky10/04/2016
Chivas Regal Ultis captures the true essence of Chivas Regal. Using only five of our most precious signature single malts from Speyside, Scotland, Chivas Regal Ultis pays tribute to the five legendary Master Blenders whose passion and dedication have helped create the Chivas Regal House style since 1909.
From millions of casks in the Chivas Brothers inventory, less than 1% has been hand-selected by the expert blending team to create Chivas Regal Ultis. The result is an exceptional luxury whisky with complex flavours, a glorious golden hue and a commanding rich aroma. Chivas Regal Ultis is the ultimate way to celebrate shared success with friends.
To mark the launch of Chivas Regal Ultis, the Chivas Regal global brand team has partnered with generative artist Marcus Wendt from Field, to discover the true essence of the craftsmen behind our luxury whisky. Using state of the art DNA technology, the mediums of science, technology and art have been brought together to capture the individual facets of each personality in beautiful immersive pieces of art. These celebrate the passion and dedication of those who worked on Chivas Regal Ultis, to ensure that it’s a luxury whisky of utmost quality.
Richard Black, Chivas Regal Global Brand Director, said: “To launch the first blended malt Scotch whisky from the House of Chivas is truly a momentous occasion. Chivas Regal Ultis represents the essence of Chivas Regal and is a fitting tribute to our legendary craftsmen of the past, with recognition of the luxury quality of our Scotch whisky portfolio. Chivas Regal Ultis is set to appeal to discerning drinkers looking to impress at special occasions as well as Scotch whisky aficionados searching for their next luxury whisky experience.”