HomePress|News & Press Releases|Headlines|Maison Mumm Champagne unveiled new Mumm Grand Cordon Bottle to Asia

Press

Pernod Ricard provides journalists with all information needed to fully understand the Group and its strategy, along with resources and news about the Group and its brands.

Maison Mumm Champagne unveiled new Mumm Grand Cordon Bottle to Asia

10/20/2016

Maison Mumm, the official Champagne partner of the FIA Formula E Championship, marked the Hong Kong E Prix by unveiling Mumm Grand Cordon for the first time in Asia.

Mumm Grand Cordon Asia

Mumm’s Global Brand Director, Louis De Fautereau said: “Hong Kong’s Formula E race is the perfect celebratory moment to unveil our new Mumm Grand Cordon bottle to Asia – Mumm is an icon of victory with a long history of celebration.”

True to its motto “Dare. Win. Celebrate.”, Maison Mumm partnership with Formula E is the latest in a series of high-profile sporting sponsorships, which include, in horse racing, the Melbourne Cup and the Kentucky Derby and, in sailing, the Jules Verne Trophy and the Admiral’s Cup.

“ Mumm in an icon of victory with a long history of celebration”

Watch Mumm Grand Cordon officially arriving to Hong Kong in a daring delivery :


During the day, Mumm had welcome many guests to the EMOTION Formula E Club where an exciting program of entertainment awaits. Highlights included race simulators, a Mumm mixology workshop and
a photo call.

Mumm Grand Cordon was officially unveiled to Hong Kong at a glittering party hosted by Maison Mumm at Dragon-i, one of Hong Kong’s most ubiquitous locations. More than 600 VIP guests attended the event, which featured local celebrity, Alex Fong (picture above) in a daring delivery video showing the Mumm Grand Cordon officially arriving to Hong Kong. A former professional athlete who pushed boundaries during his swimming career before daring to switch careers into the entertainment business, Fong perfectly embodies the avant-garde spirit of Mumm Champagne.

Formula E Hong Kong Lucas_Di_Grassi

Tags related to the news: Americas Asia Europe France

PreviousNextReturn to the news