Maison Mumm Champagne unveiled new Mumm Grand Cordon Bottle to Asia10/20/2016
Maison Mumm, the official Champagne partner of the FIA Formula E Championship, marked the Hong Kong E Prix by unveiling Mumm Grand Cordon for the first time in Asia.
Mumm’s Global Brand Director, Louis De Fautereau said: “Hong Kong’s Formula E race is the perfect celebratory moment to unveil our new Mumm Grand Cordon bottle to Asia – Mumm is an icon of victory with a long history of celebration.”
True to its motto “Dare. Win. Celebrate.”, Maison Mumm partnership with Formula E is the latest in a series of high-profile sporting sponsorships, which include, in horse racing, the Melbourne Cup and the Kentucky Derby and, in sailing, the Jules Verne Trophy and the Admiral’s Cup.
“ Mumm in an icon of victory with a long history of celebration”
Watch Mumm Grand Cordon officially arriving to Hong Kong in a daring delivery :
During the day, Mumm had welcome many guests to the EMOTION Formula E Club where an exciting program of entertainment awaits. Highlights included race simulators, a Mumm mixology workshop and a photo call.
Mumm Grand Cordon was officially unveiled to Hong Kong at a glittering party hosted by Maison Mumm at Dragon-i, one of Hong Kong’s most ubiquitous locations. More than 600 VIP guests attended the event, which featured local celebrity, Alex Fong (picture above) in a daring delivery video showing the Mumm Grand Cordon officially arriving to Hong Kong. A former professional athlete who pushed boundaries during his swimming career before daring to switch careers into the entertainment business, Fong perfectly embodies the avant-garde spirit of Mumm Champagne.