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Appointment of Usain Bolt as new CEO of Maison Mumm


New appointment within Maison Mumm.

Usain Bolt New CEO MUMM

Maison Mumm announces today the special appointment of Usain Bolt, the world’s fastest man, as its newest CEO - Chief Entertainment Officer.

Usain Bolt's new role

In his new role, Mr. Bolt will take the lead in ideating unique and daring ways to bring celebrations to consumers everywhere through the energy, intensity and enticing freshness of Mumm.

His long-term goal for Mumm will include sprearheading intitiatives to excite the world and ultimately aid in efforts to make Maison Mumm the top champagne house in the US.

Mr Bolt is supremely qualified to take on the Mumm's first ever title of Chief Entertainment Officer. His pursuit of victory and his well-known personality in sharing the celebrations that follow his wins have entertained legions of fans worldwide. Mr. Bolt’s personal motto – “Anything is possible; I don’t think limits” – aligned perfectly with Maison MUMM’s own motto – “Only the best” – as well as the “Dare. Win. Celebrate.” spirit of the House.

“ I'm honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways" said Usain Bolt

“My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.” 

Usain Bolt New CEO MUMM 

“ Maison Mumm is about exploring unexpected ways to celebrate with our fans" said César Giron

"Maison Mumm is about exploring unexpected ways to celebrate with our fans", said César Giron, Chairman and CEO of Martell Mumm Perrier-Jouët. "By naming Usain as our Chief Entertainment Officer, we will work closely together to bring unique excitement through daring innovation to clebrations and moments of victory, large and small, around the globe."

 Maison Mumm's partnerships throughouts its history

Throughout Mumm’s history, the House has partnered with trailblazers who dare to break with convention, such as supporting explorer Jean-Baptiste Charcot during the first French Antarctic expedition in 1904. Similarly, the appointment of Mr. Bolt is a daring first step in a series of planned exciting engagements between him and Maison Mumm.

Those who dare to experience what Mr. Bolt and Mumm conceive are encouraged to stay tuned to forthcoming announcements that are certain to entertain, excite and inspire at www.mumm.com


Photos Credit : Bastien Bonnarme / Willie Beamen


About Maison Mumm

Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world n°2 in Spirits & Wines. With its distinguished heritage dating back to 1827, Mumm is the leading international champagne house in France and third worldwide*. Mumm Grand Cordon , is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. 


About Usain Bolt

Arguably the most naturally gifted athlete the world has ever seen, Usain St Leo Bolt, created history at the 2016 Olympic Games in Rio when he achieved the ‘Triple Triple,’ three gold medals at three consecutive Olympic Games. Usain’s journey to worldwide stardom started at the 2008 Olympic Games in Beijing where he won the 100m, 200m and 4x100m, all in world record times. He followed this up with three gold medals in the same events at the 2012 Olympic Games in London to write his name in the history books as the world’s fastest man. Then, one day before his 30th birthday, he completed the same triple at the 2016 Olympic Games in Rio to cement his legacy as a legend in world sport. 

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