Pernod Ricard's commitment to Corporate Social Responsibility is nothing new: through the visionary actions of its founders, the Group began playing a pioneering role in social policy, environmental protection, entrepreneurial responsibility and social sponsorship long before sustainable development became a global imperative.
The Group’s commitment is based on the respect of all stakeholders and organised around four key priorities:
- Promoting responsible drinking
- Protecting the environment
- Sharing our cultures
- Fostering an entrepreneurial culture
Each priority is developed in complete harmony with the values of Pernod Ricard and helps to sustain a strong corporate culture.
On the ground and around the world, the subsidiaries relay the Group’s policy and establish their own initiatives. In this way, symbolic actions can be carried out, such as organising a global day dedicated to CSR, ‘Responsib’All Day’, during which we reinforce the employees' roles as ambassadors of Pernod Ricard’s commitment to responsible drinking.