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Pernod Ricard is extending its Wise Drinking programme by gradually adding, as inventories are renewed, the address www.wise-drinking.com to the back labels on all its bottles, across its entire brand portfolio.
Launched in 2011, the Responsib’All Day seeks to encourage the sharing of best practices as well as the implementation of concrete initiatives by gathering all Pernod Ricard employees for one day devoted to CSR. The objective of this day is to make every one of the 18.000 employees an ambassador of responsible consumption.
Documents and webcast
During the holiday season, get the wise drinking reflex with Pernod Ricard before getting behind the wheel12/11/2014
Wise Drinking, Pernod Ricard’s global application devoted to responsible drinking, has been enhanced with new features for the holiday season.
Organic Sales Growth : +2%
2014/15 Guidance : Organic growth in PRO between +1% and +3%
The International Center for Alcohol Policies (ICAP) and Global Alcohol Producers Group (GAPG) merge to create the International Alliance for Responsible Drinking (IARD).
As members of Pernod Ricard’s internal think tank, called the Youth Action Council (YAC), they act as the voice of their generation through their recommendations to the Top Management.
+2% organic growth in pro (in line with objectives outlined in February)
Organic increase in operating margin
Reduction in net debt
Pernod Ricard implements a growing number of projects, alongside ICAP signatory members
Pernod Ricard is launching an internal online training module on ‘Responsible Marketing’ accessible via the Pernod Ricard University Intranet site.