HomeBrands|See all brands|Strategic local Brands|100 Pipers

Local brands

Pernod Ricard has a large portfolio of premium international and local brands. 36 strategic brands are organized in the House of Brands, prestigious names in which the Group strongly invest and on which it bases its development.

100 Pipers

100 Pipers

100 Pipers, a smooth Scotch whisky with gently smoked notes, is now the seventh-largest blended Scotch worldwide. While especially popular in Thailand, where it is the market-leader, 100 Pipers is also distributed in Spain, South America and India

History and know-how

The brand owes its name and celtic imagery to the Scottish tradition of bagpipers leading soldiers into battle. The ‘100 Pipers’ name in particular comes from the famous ballad of ‘The Hundred Pipers’, which tells of the heroic Bonnie Prince Charlie’s 1745 uprising led by a troop of 100 bagpipers.

Range and Tasting

100 Pipers is a smooth, smoky whisky to be enjoyed straight or over ice.