Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.


The decentralized model of Pernod Ricard relies on two types of structures: Brand Companies define the brands’ global strategy and guarantee quality and know-how, while Market Companies are responsible for selling and locally promoting the brands.