Co-leader in the Wines & Spirits sector worldwide, Pernod Ricard has established itself as number one in the Premium segment. It operates through 80 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.


The decentralized model of Pernod Ricard relies on two types of structures: Brand Companies define the brands’ global strategy and guarantee quality and know-how, while Market Companies are responsible for selling and locally promoting the brands.