Beefeater, the world’s best-selling Premium gin, has announced the launch of Beefeater Burrough’s Reserve – a hand-crafted, ultra-Premium gin unlike any other: it is rested in Jean de Lillet oak barrels before bottling.
The new innovation from Pernod is a pink anise-based spirit, 51 Rosé, that features notes of grapefruit and red berries.
ABSOLUT DENIM is the new innovative creative ABSOLUT collaboration with celebrated Brooklyn-based denim designer Loren Cronk. This new limited edition gift pack of the Swedish vodka brand is available in selected international airport until July 2013.
The Enchanting Tree, an unusual champagne experience, has been revealed on Friday 22nd of March at the Saatchi Gallery in London. Dutch artist Tord Boontje has created for Perrier-Jouët this unique champagne service wreathed in anemones and made of suspended golden branches.
Jameson has launched the next installment of its award-winning advertising campaign, Legendary Tales of John Jameson, with a new TV commercial which aired for the first time in the USA on February 17th.