Following the launch of the newest Martell spirit « Martell Caractère » last October; the House of Cognac has announced the establishment of the “Icons of Caractère” program which comprises contemporary icons highlighting exceptional stories of character.
The Half-Year Sales and Results presentation will take place on the 13th of February
Only 8 weeks after its launch, the new Martell XO film almost reached 2million online views* and the press is showing strong interest.
The most prestigious brand within the Martell Range has been showcased in an exclusive video and a re-designed presentation case to highlight its exceptionality.
To celebrate the 100th anniversary of Cordon Bleu, introduced in 1912 at the Hotel de Paris in Monte Carlo, Martell returned to this prestigious venue in March 2012.
Martell Chanteloup Perspective is the new “Extra” Cognac from Martell.