The new innovation from Pernod is a pink anise-based spirit, 51 Rosé, that features notes of grapefruit and red berries.
ABSOLUT DENIM is the new innovative creative ABSOLUT collaboration with celebrated Brooklyn-based denim designer Loren Cronk. This new limited edition gift pack of the Swedish vodka brand is available in selected international airport until July 2013.
Poland has officially issued a label that sets standards and places of production for Polish vodkas. The first brands to put the new official symbol on their bottles are Wyborowa, Luksusowa and Pan Tadeusz, all part of the Pernod Ricard portfolio.
During a closing ceremony in front of 600 prominent representatives of French companies, the Pernod Ricard Managing Director in charge of Finances has received the award of Chief Financial Officer of the Year.
Pernod Ricard has launched “Spirits of Entrepreneurs”, a business game intended for students of some top-rated universities and business schools.