Headlines
Headlines
Strong Industry engagements for Responsible Consumption
10/10/2012Commitments on digital marketing, underage drinking, retail activities, and drink-driving made at Washington,D.C., USA ICAP Conference.
Responsib’All Day 2012: Alcohol and youth
09/25/2012Following the success of Responsib’All Day 2011, which was devoted to fighting drink driving, the 2012 edition of Responsib’All Day rallied all Pernod Ricard employees around an equally important issue: young people and alcohol.
The Responsible Party Programme
09/25/2012Responsible Party is a programme specially designed for students thanks to which Pernod Ricard helps student event organisers to hold responsible parties.
The “No Ikki” campaign
09/25/2012"No Ikki": a campaign against binge drinking in Japan
Website gives new focus to responsible consumption
09/10/2012In line with its commitment to promote responsible consumption of Jacob’s Creek wines, the brand has developed a new section of its website dedicated to helping consumers make informed decisions about their consumption
