Safe Roads 4 Youth (SR4Y) is the first research-action project that simultaneously tests and evaluates the effectiveness of drink-driving prevention actions amongst youth in emerging countries.
Pernod Ricard renewed its partnership with ESN to promote responsible drinking among students and launched a dedicated smartphone application, “Responsible Party”.
The Absolut Company announced the launch of Buddy Check, a new app that helps to keep track of friends when going out. Through geolocation and a playful experience, the app aims at making conviviality moments safer throughout the night.
Commitments on digital marketing, underage drinking, retail activities, and drink-driving made at Washington,D.C., USA ICAP Conference.
Following the success of Responsib’All Day 2011, which was devoted to fighting drink driving, the 2012 edition of Responsib’All Day rallied all Pernod Ricard employees around an equally important issue: young people and alcohol.
Responsible Party is a programme specially designed for students thanks to which Pernod Ricard helps student event organisers to hold responsible parties.
"No Ikki": a campaign against binge drinking in Japan
In line with its commitment to promote responsible consumption of Jacob’s Creek wines, the brand has developed a new section of its website dedicated to helping consumers make informed decisions about their consumption