Launched in 2011, the Responsib’All Day seeks to encourage the sharing of best practices as well as the implementation of concrete initiatives by gathering all Pernod Ricard employees for one day devoted to CSR. The objective of this day is to make every one of the 18.000 employees an ambassador of responsible consumption.
Last New Year’s Eve, Torontonians can enjoyed free, safe rides to and from their festivities across the city. In the second year of a three-year partnership with Corby Spirit and Wine, the Toronto Transit Commission is offering complimentary, extended service including subway service.
Becoming N°1 of the wine and spirits industry: from an ambition to a reality in Corporate Social Responsibility.
During the holiday season, get the Wise Drinking reflex with Pernod Ricard before getting behind the wheel.
Entreprendre, the digital magazine of Pernod Ricard’s culture for over 30 years, is now available online at entreprendre.pernod-ricard.com. Dive into it and find out about the “Hometainment” phenomenon on this new interactive version.
Pernod Ricard entrusted 18 of its employees to Australian photographer Vee Speers to design its 2013/2014 Annual Report’s photo campaign.
Safe Roads 4 Youth (SR4Y) is the first research-action project that simultaneously tests and evaluates the effectiveness of drink-driving prevention actions amongst youth in emerging countries.
Pernod Ricard renewed its partnership with ESN to promote responsible drinking among students and launched a dedicated smartphone application, “Responsible Party”.
The Absolut Company announced the launch of Buddy Check, a new app that helps to keep track of friends when going out. Through geolocation and a playful experience, the app aims at making conviviality moments safer throughout the night.
Commitments on digital marketing, underage drinking, retail activities, and drink-driving made at Washington,D.C., USA ICAP Conference.