« Don’t shake it, Twist it* »
Ricard launched a new concept to promote the versatility of the brand: the Ricard Twist’R.
Art lovers will appreciate the upcoming Ricard limited Edition signed by Mathieu Mercier.
Every year, the Prix Fondation d'entreprise Ricard is awarded to an emerging artist on the young French art scene, featured in an exhibition designed by an independent curator.
To celebrate its 80th anniversary, Ricard unveiled an off-beat press campaign in April 2012 that highlights the brand’s know-how and product quality.
Unchanged since 1932, the Ricard bottle dressed in a new design in 2011