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Havana Club launches Ritual in Spain

06/13/2012

Havana Club International and Pernod Ricard Spain have collaborated closely to create Ritual, a smooth and delicate dark rum conceived for the Spanish market, where the preferred served tends to be with cola.

Ritual

Havana Club International and Pernod Ricard Spain have collaborated closely to create Ritual, a smooth and delicate dark rum conceived for the Spanish market, where the preferred served tends to be with cola.

Launched in February, the new Havana Club variant is expected to drive sales within the Premium dark rum, considering that Spain accounts for 36% of the segment’s worldwide sales (excluding the US).


Ritual is presented in a distinctive round based, square shouldered bottle with a label featuring Havana’s Malecón that conveys the authenticity of the liquid within.

Tags related to the news: 1 unique organisation Europe 14 international brands 7 strategic Premium spirits brands Havana Club 2 priorities Innovation

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