HomePress|News & Press Releases|Headlines|Speaker Bottle II

Press

Pernod Ricard provides journalists with all information needed to fully understand the Group and its strategy, along with resources and news about the Group and its brands.

Speaker Bottle II

06/13/2012

Ballantine’s, the No 1 whisky in Europe, is set to leave a strong impact in the on-trade with a new limited edition bottle for its leading expression Ballantine’s Finest – the “Speaker Bottle”.

Speaker Bottle II

Ballantine’s, the No 1 whisky in Europe, is set to leave a strong impact in the on-trade with a new limited edition bottle for its leading expression Ballantine’s Finest – the “Speaker Bottle”.

The innovative bottle follows on from the hugely successful ‘graphic equaliser’ edition in 2009 and will be available to venues in key markets as part of the brand’s on-trade initiative.

Two executions have been created; each designed to look like a speaker, while retaining the recognisable shape and style of Ballantine’s Finest. The pouring bottle has a striking foil label depicting a speaker, while the second delivers impressive back-bar stand-out by lighting up intermittently as if pulsing to the beat of the music.

Tags related to the news: 1 unique organisation Europe 14 international brands 7 strategic Premium spirits brands Ballantine’s 2 priorities Innovation

PreviousNextReturn to the news