Ballantine’s, the No 1 whisky in Europe, is set to leave a strong impact in the on-trade with a new limited edition bottle for its leading expression Ballantine’s Finest – the “Speaker Bottle”.

The innovative bottle follows on from the hugely successful ‘graphic equaliser’ edition in 2009 and will be available to venues in key markets as part of the brand’s on-trade initiative.

Two executions have been created; each designed to look like a speaker, while retaining the recognisable shape and style of Ballantine’s Finest. The pouring bottle has a striking foil label depicting a speaker, while the second delivers impressive back-bar stand-out by lighting up intermittently as if pulsing to the beat of the music.