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Here’s to Real Friends: toasting the success of Chivas' short movies

Chivas Regal has teamed up with director Joachim Back to create two short movies for its "Here’s To Real Friends" campaign. Each film revolves around a group of friends.

"Here’s To Real Friends"

Chivas Regal has teamed up with director Joachim Back to create two short movies for its "Here’s To Real Friends" campaign. Each film revolves around a group of friends.

Taking the audience through break-ups, breakdowns and good times, Back brings his trademark comic sensibility to celebrate real friends and the stories that bind them forever.

Available on Chivas' website and YouTube, these short movies celebrate a sense of camaraderie, authenticity and simplicity. More than four million people have already gone online to view the trailers and follow the journeys of the heroes of these short films.

Tags related to the news: 14 international brands 2 global icons Chivas 2 priorities Innovation 4 commitments Sharing of cultures Other tags Creators

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