HomePress|News & Press Releases|Headlines|Beefeater takes London's music scene global 

Press

Pernod Ricard provides journalists with all information needed to fully understand the Group and its strategy, along with resources and news about the Group and its brands.

Beefeater takes London's music scene global 

London's music scene global

Beefeater takes London's music scene global 

Beefeater Gin has hosted the first of its ‘Beefeater London Sessions’ events, bringing The Kooks and other stars of London’s eclectic music scene to consumers in Madrid and Moscow.

Celebrating the diversity of London’s vibrant music, the shows were headlined by award-winning British indie rock band The Kooks, with performances from 2012 Critics’ Choice winner Emile Sandé and the son of rock and roll star Ian Dury, Baxter Dury.

Baxter Dury commented: “London is a melting pot of musical talent so it was great to be involved in a music series that takes the best of the city’s talent and showcases it around the world.”

Tags related to the news: 1 unique organisation Europe 14 international brands 7 strategic Premium spirits brands Beefeater 2 priorities Innovation 4 commitments Sharing of cultures

PreviousNextReturn to the news