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Anchored in History, Created for Today

10/02/2012

Chivas Regal launches the Ultimate Whisky to Share : Chivas Brothers’ Blend

Anchored in History, Created for Today

The Chivas Brothers’ Blend is a perfect expression of the smooth Chivas style. It will be a permanent part of the Chivas portfolio and be available only in Travel Retail.
This the first product launch for the brand since Chivas Regal 25 Year Old in 2007.

The inspiration for The Chivas Brothers’ Blend came from founding brothers, John and James Chivas, going back to the mid-1800s when the brothers ran their first shop in Aberdeen.

Paying a contemporary tribute to their legendary blending skills, the 12 year old blend recreates the extra smooth taste that made Chivas Regal’s whiskies famous.

Tags related to the news: Chivas Premiumisation

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