HomePress|News & Press Releases|Headlines|100 years after being banned, Pernod Absinthe is back to inspire

Press

Pernod Ricard provides journalists with all information needed to fully understand the Group and its strategy, along with resources and news about the Group and its brands.

100 years after being banned, Pernod Absinthe is back to inspire

Maison Kitsuné and Pernod sign for an amazing creative collaboration

100 years after being banned, Pernod Absinthe is back to inspire
Pernod Absinthe, the first distilled absinthe on the market, has partnered with Maison Kitsuné, a French electronic music and fashion label influenced by Japanese culture, to design 1,805 limited edition bottles. Based on shared values of ‘savoir-faire’ and heritage, the partnership positions Pernod exactly where it began, as an integral part of the creative industry and popular amongst ground-breaking artists around the world. Pernod Absinthe continues to expand and its world exports increased by +30% from July 2011 to July 2012.

Tags related to the news: 2 priorities Innovation Key local spirits brands

PreviousNextReturn to the news