Understatement for Premium tequila Olmeca Altos10/12/2012
A new positioning for Pernod Ricard’s Olmeca Altos designed by Coley Porter Bell
This month, the new Olmeca Altos bottle, an updated form of the original design from 2010, has been launched in the US. Pernod Ricard and Coley Porter Bell, agency which had already redesigned the iconic Ricard bottle, repositioned the Premium tequila to target young and urban consumers. It features a minimal design based on hammered glass with the brand name embossed into the glass. The bottle is easy to handle and its deliberately understated design communicates that Altos is about enjoyment and discernment and not just about partying.