Subsequent to the launch of the Virtual Centre Pompidou, Pernod Ricard has reaffirmed its commitment to Contemporary Art. For the last 3 years, the Group has financed the digitisation of the Centre Pompidou’s entire art collection, archives and documentation. The objectives of Pernod Ricard’s sponsorship of Contemporary Art are to encourage all forms of creation. The Group has also formed active partnerships with the Saatchi Gallery in London, the Guggenheim Museum in Bilbao and the New Museum in New York. Pernod Ricard holds the conviction that making creativity available to the greatest number of people feeds the spirit of innovation, one of the Group’s strategic areas of development.