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Innovation: ABSOLUT Tune

10/19/2012

A sparkling fusion of ABSOLUT vodka and white wine, to be launched in the US

ABSOLUT Tune
Surprising in form and content, ABSOLUT Tune is the latest innovation from Absolut. “With ABSOLUT Tune we are taking the curiosity to a new level creating an industry changing product,” says Jonas Tåhlin, Vice President Global Marketing. The unexpected blend brings together a fruit-forward Sauvignon Blanc from New Zealand and ABSOLUT, the world’s most iconic vodka. Designed to celebrate life’s greatest moments the sophisticated cutting-edge bottle features a white motif that tears away as if unzipped, thus revealing an ornate, golden glass bottle. ABSOLUT Tune will be available in the US market this fall. The launch is supported by collaborations with fashion designer Charlotte Ronson and singer-songwriter and DJ Solange Knowles, who will host launch events in New York and Miami.

Tags related to the news: 1 unique organisation Americas 14 international brands 2 global icons Absolut 2 priorities Innovation Premiumisation

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