HomePress|News & Press Releases|Headlines|Absolut Rumor

Press

Pernod Ricard provides journalists with all information needed to fully understand the Group and its strategy, along with resources and news about the Group and its brands.

Absolut Rumor

07/10/2012

ABSOLUT is obsessed with the quality of its product, and has always worked very hard to make good vodka.

Absolut Rumor

ABSOLUT is obsessed with the quality of its product, and has always worked very hard to make good vodka. To show the company’s passion, ABSOLUT has invited three very unusual collaborators to the ABSOLUT distillery in Åhus in Southern Sweden: Supermodel Caroline Winberg as the factory muse, couture designer to Ida Sjöstedt design work wear for the distillery workers, and New York Philharmonic Music Director Alan Gilbert was in Åhus to conduct the distillery.
The collaborations have resulted in a series of print ads, which illustrate how “ABSOLUT goes to unnecessary lengths” to create ABSOLUT VODKA.

Tags related to the news: Absolut 2 priorities Innovation Premiumisation Environment Entrepreneurial spirit

PreviousNextReturn to the news