Absolut has launched a new iPhone application “Absolut truths”, with augmented reality functionality. By exploiting the latest digital technologies, ABSOLUT invites its customers to explore the quality of Absolut vodka and to discover drink recipes. In an intriguing and visually stunning way, the application shows how Absolut makes its world-famous vodka.

The app was launched in App Store on January 20th, 2012, is translated into German, Spanish and Portuguese and has been covered by key online media such as TrendHunter, Brand Republic and Campaign.

http://www.absolut.com/quality/truthsapp/
http://www.youtube.com/watch?v=cVQQrnueik8
http://www.trendhunter.com/trends/absolut-truths