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Brancott Estate releases World’s Most Curious Bottle App

07/11/2012

Brancott Estate has launched a smartphone App which allows consumers to interact and play with the brands new packaging.

Brancott Estate releases World’s Most Curious Bottle App

The App features 14 unique experiences and is accessible via a QR code featured on the new packaging.

Named the World’s Most Curious Bottle, the App is the next step in the Brancott Estate Stay Curious campaign: it lets wine lovers transform a bottle of Brancott Estate into a portal for both entertainment and wine-focused education. The App is free to download now from the Apple App Store and Android market.

View the video at www.brancottestate.com/mobile-app/

Tags related to the news: 14 international brands 4 priority Premium wine brands Brancott Estate 2 priorities Innovation

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