Brancott Estate releases World’s Most Curious Bottle App07/11/2012
Brancott Estate has launched a smartphone App which allows consumers to interact and play with the brands new packaging.
The App features 14 unique experiences and is accessible via a QR code featured on the new packaging.
Named the World’s Most Curious Bottle, the App is the next step in the Brancott Estate Stay Curious campaign: it lets wine lovers transform a bottle of Brancott Estate into a portal for both entertainment and wine-focused education. The App is free to download now from the Apple App Store and Android market.
View the video at www.brancottestate.com/mobile-app/