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ODDKA by Wyborowa Vodka

10/30/2012

New Vodka Brand in Five Curiously Odd Flavors

ODDKA by Wyborowa

Pernod Ricard is launching a new brand of vodka: ODDKA by Wyborowa. The new line will initially launch in select U.S. states including Alabama, Massachusetts, Pennsylvania and Rhode Island, prior to expanding its global distribution in spring of 2013. ODDKA is available as an original, clear vodka and in five unconventional flavors, including Apple Pie, Electricity (a tongue-tickling blend that tastes of fire bolt), Fresh Cut Grass, Salty Caramel Popcorn and Wasabi, each designed to inspire experimentation and self-expression.

Tags related to the news: Innovation Premiumisation

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