Pernod Ricard completes the disposal of Serkova Vodka to Amvyx SA01/19/2009
Pernod Ricard announces today that it has sold Serkova Vodka, its vodka brand in the Greek market, to Amvyx SA, having secured the agreement of the European Commission.
As part of its acquisition of V&S Vin & Sprit AB, finalised on 23 July 2008, Pernod Ricard made a commitment to the European Commission to divest a number of brands including Serkova Vodka.
As of 2 January 2009, Pernod Ricard Hellas, Pernod Ricard’s subsidiary in Greece, has taken over the distribution in Greece of Absolut vodka, Level vodka and Plymouth Gin from the previous distributor Amvyx S.A.
Amvyx SA is a major producer, importer and distributor of wines and spirits for the Greek market.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in 2015/16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
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Apolline CELEYRON / Press Relations Officer
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