Pernod Ricard accelerates its responsible consumption initiatives - 30 countries concerned in 200812/10/2008
Since its creation, Pernod Ricard has increased its responsible consumption initiatives with the founding of IREB (Alcoholic Drinks Scientific Research Institute), that of the “European Forum for Responsible Drinking” in 1990 and the introduction of internal advertising monitoring procedures in 2005.
Today, Pernod Ricard is accelerating and internationalising its initiatives. Thus in 2008, 30 countries were concerned by the rollout of the Group’s responsible consumption policy.
- Promoting sensible consumption,
- Avoiding drink driving,
- Making young people aware of the risks of alcohol,
- Dissuading pregnant women from drinking,
- Making staff aware of their responsibilities.
Moderation is the key word for Pernod Ricard and its subsidiaries worldwide
Pernod Ricard has thus adopted an in-house ethics code, to which all subsidiaries must comply: it sets requirements that far exceed general provisions included in professional codes, such as a ban on nudity and associating alcohol and motor sports.
In addition, the Group also carries out campaigns that are purely aimed at advocating sensible consumption. Lastly, all advertising campaigns issued by the Group worldwide now include a moderation or prevention message.
15 Pernod Ricard subsidiaries lead preventative action against drink driving
In Italy, a large-scale exercise, aimed at night club consumers, DJs and Group personnel, targeted over 300,000 people.
In France, as part of the Road Safety Charter signed in 2002 and renewed in 2008, the Pernod and Ricard companies :
- Implement the designated driver initiative for all the events they organise,
- Promote the official French Road Safety slogans: “Drivers don’t drink” and “Who’s driving?”,
- Distribute prevention kits developed by Entreprise et Prévention. For example, 300,000 breathalysers were distributed this year as part of promotion exercises.
Outside Europe, the Group’s subsidiaries in China, Thailand, India, Australia, New Zealand, Korea and Venezuela also led often highly innovative preventative campaigns.
Acceleration of steps taken to prevent underage drinking and increase young people’s awareness of the potential dangers of alcohol
In France, Pernod Ricard supports the Bill that would increase the legal age for buying alcohol from 16 to 18 and bring the open-bar practice at students’ parties to an end.
Nationwide advertising campaigns to curb “Binge Drinking” have been launched by Pernod Ricard USA, Irish Distillers and Pernod Ricard UK. ,
Extension of the “pregnant woman” symbol to the 27 European Union countries to dissuade future mothers consuming alcohol
In December 2006, Pernod Ricard decided to extend adding the “pregnant woman” symbol to its products throughout the European Union. This logo is affixed to over 550 million bottles every year.
Generalisation of internal codes of conduct in 2008
Early in 2008, Pernod Ricard asked each of its 70 subsidiaries to prepare an internal code of conduct and establish behavioural rules for all its promotions, so that all personnel is made aware of the risks of excessive alcohol consumption and each of them becomes an ambassador for the Group’s responsible consumption policy.
Pierre Pringuet, CEO of Pernod Ricard, declared: “Pernod Ricard chose to adopt a pro-active attitude and recommends a moderate and responsible consumption of its products. This is a binding commitment and I have made it a major focus of the Group’s strategy”.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
Contacts Pernod Ricard
Julia MASSIES / Financial Communication – Investor Relations VP
Tel: +33 (0)1 41 00 41 71
Sylvie MACHENAUD / Director External Communications
Tel: +33 (0)1 41 00 42 74
Emmanuel VOUIN / Press Relations Manager
Tel: +33 (0)1 41 00 44 04
Apolline CELEYRON / Press Relations Officer
Tel: +33 (0)1 41 00 40 97