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Pernod Ricard Tops IWSR Elite Brands List


Pernod Ricard, the co-leader of the global spirits and wine industry, is pleased to announce that the Company topped the recently released IWSR 2007 Elite Brands List*.  IWSR supplies volume and value data on global alcohol consumption, and its annual Elite Brands List highlights spirits brands that have displayed consistently high volume growth across a broad spectrum of markets.

Pernod Ricard Tops IWSR Elite Brands List

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Pernod Ricard had the most brands on the list at six, double the two nearest competitors. The Pernod Ricard brands that IWSR recognized included Absolut Vodka (ranked number three), which the Company recently acquired in its purchase of Vin & Sprit, as well as Chivas Regal Scotch (ranked number nine), Malibu Flavored Rum (ranked number 11), Havana Club Rum (ranked number 13), Jameson Irish Whiskey (ranked number 15), and Martell Cognac (ranked number 17).  

In an announcement, IWSR specifically praised Jameson as “the only Irish whiskey on the list” and noted that the brand “has fostered cult status based on its roots, especially in its key market of the US.” 
It also applauded Malibu for making “good use of its modern prominence.”
Pierre Pringuet, Managing Director of Pernod Ricard commented, “We are pleased to stand out among the competition on the Elite Brands List and to be recognized for excellence by IWSR. Our strong showing underscores the strength and depth of our portfolio of leading premium brands, including the iconic Absolut vodka which we recently acquired.  It also supports our proven strategy to maximize the potential of our brands globally and consistently build brand equity and consumer loyalty.” 

*In order to make the list, brands must sell over one million cases, with more than 40% sold in two or more regions outside their main market, and which have a compound annual growth rate of more than 5% over the previous five years.

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