Beefeater tells the story of real Londoners
Beefeater, the last distillery in London that still produces London-style gin, is launching a new advertising campaign that highlights the brand’s intrinsic links to the UK’s capital city.
The new campaign, entitled ‘This is My London’, introduces consumers to three real Londoners who embody the creative style which both Beefeater Gin and contemporary London share, and bringing their stories to life through multiple channels.
‘This is My London’ kicks off with an outdoor advertising campaign in Spain where the three characters will be introduced through a series of short films, telling the story of what London means to them. The films will be promoted through digital media, accompanied by the hashtag ‘#MyLondon’. The ‘My London’ theme continues with Beefeater reaching out to its creative audience in London, encouraging them to submit their own photos for the design of ‘Beefeater #MyLondon Limited Edition’, a bottle which will be sold globally during 2013.