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Ricard Partners with Mathieu Mercier for an Exclusive Limited Edition

11/14/2012

Art lovers will appreciate the upcoming Ricard limited Edition signed by Mathieu Mercier.

Ricard Partners with Mathieu Mercier for an Exclusive Limited Edition

Mathieu Mercier, a French artist who won the Marcel Duchamp prize in 2003 and whose pieces can be found in museums worldwide, managed to emphasize the sophisticated stature and the modernity of the Ricard bottle.

“I have reclaimed the brand’s codes”, said Mathieu Mercier, “and I interpreted them with aestheticism and dynamism to fit the Ricard universe. Through this new creation, I aimed to illustrate the Premium status of the brand”.

On a glossy and icy silver label, ribbons of water interlace, creating an effect which plunges us into the universe of the brand ritual, when the water flows and mixes gradually into the Ricard. These curves of water create a contrast with the pure lines and the angles of the bottle. This Ricard limited edition will be exclusively available at Monoprix stores as of December 2012.

Tags related to the news: 1 unique organisation France 14 international brands 7 strategic Premium spirits brands Ricard 2 priorities Premiumisation

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