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Pernod Ricard launches its first corporate social network


PERNOD RICARD CHATTER® “Share a new idea every day”


Press release - Paris, 4th of December 2012

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Pernod Ricard has worked with salesforce.com to create its first corporate social network, Pernod Ricard Chatter. Described by Forbes Magazine as one of the world’s most innovative companies of 2012, Pernod Ricard’s partnership with salesforce.com to establish an innovative, unique corporate network was a natural next step.

“Share a new idea every day” is the catch phrase for Pernod Ricard Chatter, designed as a global catalyst for generating ideas. Innovation, one of the Group’s main strategic thrusts, stands at the heart of this project. Open and continuous dialogue, real-time data-sharing, mobile multi-source collaboration and instant messaging are all drivers for this enterprise social network. Pernod Ricard Chatter also represents a fantastic melting-pot to enrich the Group’s corporate culture, whose fundamental values of conviviality and entrepreneurial spirit already reflect the ethos behind the new tool. With an interface based on the larger social networks for the general public, its adoption by Group staff was both instantaneous and natural. From the initial decision through to test phase, the brand-new network took less than 6 months to build. Pernod Ricard Chatter brings together the Group’s 18,800 personnel in a single, cloud-based platform, a domain in which salesforce.com is the world leader.

Pernod Ricard will participate alongside salesforce.com at LeWeb’12, Europe’s largest annual innovation fair, to be held in Paris from 4th to 6th December. http://paris.leweb.co/

“Pernod Ricard is completely changing the way it innovates by connecting its entire workforce with Salesforce Chatter,” said George Hu, Chief Operating Officer, salesforce.com. “The Pernod Ricard Chatter network will empower employees to collaborate like never before to fuel innovation."

According to Alexandre Ricard, Deputy Chief Executive Officer of Pernod Ricard, “Pernod Ricard’s business model is based on the twin pillars of decentralisation, which gives all our subsidiary companies substantial entrepreneurial independence, and conviviality, which means sharing between everyone including the continuous exchange of ideas. Pernod Ricard Chatter was the tool we needed to turn these two aspects into an instant, daily reality for 18,800 colleagues.”

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 8,215 million in 2011/12. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs nearly 18,800 people and operates through a decentralised organisation, with 6 “Brand Companies” and 75 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.


Stéphanie SCHROEDER / External Communications Deputy Director     

T : +33 (0)1 41 00 42 74

Carina ALFONSO MARTIN/ Press Relations Manager

T : +33 (0)1 41 00 43 42


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