Pernod Ricard and its subsidiaries Awarded the Special Excellence Prize by the Swedish Chamber of Commerce in France
Pernod Ricard and its subsidiaries Awarded the Special Excellence Prize for the success of the Swedish vodka ABSOLUT by the Swedish Chamber of Commerce in France.
The Pernod Ricard Group and its subsidiaries, the Ricard Company and The Absolut Company have been awarded the Special Excellence Prize by the Swedish Chamber of Commerce in France for the success of ABSOLUT VODKA. Pierre Pringuet, Vice-Chairman of the Board and Chief Executive Officer of Pernod Ricard, Philippe Savinel, Chief Executive Officer of Ricard S.A. and Paul Duffy, Chief Executive Officer of The Absolut Company have received the Prize during a ceremony at the Musée des Arts Forains in Paris on December 3.
The jury praised the entrepreneurial values of the Pernod Ricard Group and its capacity to federate synergies in terms of production, innovation, marketing strategy and distribution between its French and Swedish subsidiaries. The prize recognizes the exceptional performance of ABSOLUT VODKA worldwide and particularly on the French market, which “highlights the successful melting of French and Swedish entrepreneurship spirits” according to the Swedish Chamber of Commerce.
ABSOLUT VODKA – world leader of premium vodkas - was acquired by Pernod Ricard in 2008 and is the world’s fourth largest brand of premium spirits in the world. ABSOLUT VODKA keeps on growing worldwide and particularly on the French market, showing an average annual growth of 13 %.This notable increase is first and foremost due to a marketing strategy elaborated both by the Absolut Company and the Ricard Company which knew how to enhance the Premium image of this vodka and the creative values of the brand.
Thus, a large advertising campaign with the “ABSOLUT PURITY” signature boldly “staged” the production process and the way of drinking ABSOLUT. This creativity has also been consecrated by limited series developed by The Absolut Company and launched in France. The performance of the brand in France over three years is also due to the commercial expertise and dynamism of the Ricard Company. To do so, the company has the most important sales force in the spirits industry in France.
Now first reference for Premium vodkas, ABSOLUT has reached in France an iconic status and the Ricard Company goes on nourishing ambitious goals for the next years with excellence as principle… To be continued…
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 8,215 million in 2011/12. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs a workforce of nearly 18 800 people and operates through a decentralised organisation, with 6 “Brand Companies” and 75 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.
PERNOD RICARD contacts
Stéphanie SCHROEDER / External Communications Deputy Director
T : +33 (0)1 41 00 42 74