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Completion of the disposal of certain aquavit and bitter brands and assets for € 103 million

01/04/2013

Completion of the disposal of certain aquavit and bitter brands and assets for € 103 million

Press release - Paris, 4 January 2013


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Following satisfaction of regulatory closing conditions and in line with the previous press release of 13 July 2012, Pernod Ricard announces the completion of the sale to Arcus-Gruppen of the Danish aquavit brands Aalborg and Brøndums, the German brand Malteserkreuz Aquavit and the Danish bitter brand Gammel Dansk.

The transaction also includes the sale of the Aalborg production plant in Denmark.

 

About Arcus-Gruppen 

Arcus-Gruppen AS is a leading player in the sale and marketing of wine and spirits in the Nordic region and selected international markets. The company holds the leading aquavit brand Linie, the international vodka brand Vikingfjord and the Nordic top selling cognac brand Braastad. Arcus-Gruppen is the largest importer of wine to the Swedish market and the Norwegian markets through relationships with some of the world premier producers of wine. The Arcus-Gruppen headquarters are located outside Oslo in Norway, where the company has new offices, distribution centre and production facilities. Arcus-Gruppen employs 470 people and generates an annual turnover of approximately NOK 2 billion. Arcus-Gruppen key values are market focused, goal oriented and united. The principal owner is the listed Swedish private-equity conglomerate Ratos AB.

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