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ABSOLUT Vodka: 2013 Opens on a floral note

01/11/2013

The newest addition to the ABSOLUT VODKA family is an intriguing blend of hibiscus and pomegranate.

ABSOLUT Vodka: 2013 Opens on a floral note

The Absolut Company introduces ABSOLUT HIBISKUS, the first-ever floral-flavoured vodka to join the ABSOLUT flavours family. With a unique blend of hibiscus and pomegranate, ABSOLUT HIBISKUS opens a wide road to creative mixology with inspiration from the garden. The slightly acidic, berry-flavour hibiscus underlined by the sweet notes of pomegranate creates the intriguing ABSOLUT HIBISKUS.

“It's been an exciting progression for us bartenders. We've gone from floral liqueurs to edible flowers and now to ABSOLUT HIBISKUS. For our customers, and for anyone who wants to mix cocktails at home, floral drinks is a discovery, bringing totally new flavours and tastes,” says Jimmy Dymott, Chief Bartender at Little Quarter, Stockholm, one of Europe’s top 25 bars according to the Cocktail Spirits Awards 2012.

ABSOLUT HIBISKUS will debut on and off premise in the U.S. in the course January 2013.

Tags related to the news: 1 unique organisation Americas 2 global icons Absolut 2 priorities Innovation Premiumisation

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