A creative collaboration based on luxury01/16/2013
Chivas 18 Launches Exclusive Limited Editions with Top Designer Pininfarina.
Chivas 18, the world’s No. 1 Ultra-Premium Scotch whisky, is highlighting its luxury credentials with the launch of Chivas 18 by Pininfarina, a series of exclusive limited editions created in collaboration with the prestigious Italian design company.
With a strong shared heritage in luxury and craftsmanship, Chivas 18 has collaborated with Pininfarina for its ability to encapsulate the brand’s modern character and its grandness.
Each limited edition features a bottle of Chivas 18 and captures Pininfarina’s design cues on the metallised crest, while its logo is emblazoned on the capsule and neck wrap. The design has a rich blue, metallic finish outer case, reminiscent of the metal work for which the Italian company is best known, and a wood veneer that represents the oak casks used in the ageing of Chivas 18.
Chivas 18 by Pininfarina is available globally, including USA, UK, Russia, China and Travel Retail, from January 2013.