HomeBrands|See all brands|Strategic International Brands|Jacob's Creek

Jacob's Creek

This multi-award-winning New World wine is a global market leader and a true icon of the Australian industry.

Return to all brands

History and know-how

The name ‘Jacob’s Creek’ is entrenched in the origins of the Orlando winery whose history can be traced back to 1847 when young Bavarian immigrant Johann Gramp planted the first commercial vineyard in the Barossa Valley in South Australia.


The name ‘Jacob’s Creek’ is embedded in the origins of the Orlando winery whose history can be traced back to 1847 when young Bavarian immigrant Johann Gramp planted the first commercial vineyard in the Barossa Valley in South Australia.

His chosen site was the banks of a small natural waterway known as Jacob’s Creek; situated in the heart of the Barossa Valley which is now one of Australia's most renowned wine regions.

Johann’s pioneering spirit was celebrated in 1976 with the launch in Australia of the first  “Jacob’s Creek”wine – a Shiraz Cabernet Malbec blend made from the 1973 vintage.  It rapidly became one of Australia's most popular red wines and became an international success story when Orlando began exporting the wines in 1984.

Acquired by Pernod Ricard in 1989. Jacob’s Creek soon became Australia’s most successful export brand and in 1993 won the Australian Exporters of the Year. In the following year, Jacob's Creek won the highly coveted Maurice O’Shea award in recognition of its outstanding contribution to the Australian wine industry.
Soon after a new era for Jacob’s Creek began with the launch of its Sparkling Chardonnay Pinot Noir in 1998 and the Reserve range in 2000.
Today, the Jacob’s Creek Visitor Centre welcomes over 150,000 visitors from all over the world every year, overlooking the same creek where it all began with Johann Gramp planting his first vines over 185 years ago.


Jacob’s Creek's philosophy is all about producing fresh, contemporary elegant wines which are ready upon release,  and can also be enjoyed over time with careful cellaring. They are renowned for their consistent quality and styles available to suite any occasion.

The grapes are sourced from several wine-growing regions in southeast Australia. This enables the winegrowers to select the ideal grapes for each style of wine, and achieve consistent high quality by overcoming the weather-related variability that can be experienced in a single region. The aim is to produce wines which express the true character of each grape variety, while maintaining perfect balance.

Main markets

United Kingdom, Australia, United States, Canada, New Zealand, Netherlands, China, Sweden, Ireland.


Jacob's Creek

  • Reserve range

    Jacob’s CreekReserve range

    Barossa Shiraz is made from selected parcels of Shiraz grapes grown in the Barossa wine region where the warm days and cool nights develop complex flavours of mulberry, plum, chocolate and spice with excellent fruit length.

    Reserve range
  • Jacob's Creek Classic Range

    Jacob’s CreekClassic range

    It's the modern equivalent of the very first wine labelled as Jacob’s Creek. Its medium-bodied blend of Shiraz and Cabernet Sauvignon offers blackberry and plum flavours. The range also includes Chardonnay, a medium-bodied wine with flavours of lemon, ripe peach, and melon balanced.

    Classic range
  • Cool Harvest range

    Jacob’s CreekCool Harvest range

    Wines that are crisp, light and fresh. The style is achieved by harvesting the grapes in the night to capture the delicate fruit flavours and natural acidity of the grapes. The Shiraz Rosé, is a light bodied wine with delicate tannins that allow the fresh berry fruit flavours of the Shiraz grapes to shine through.

    Cool Harvest range
  • St Hugo range

    Jacob’s CreekSt Hugo range

    A range of fine super premium red wines which express the signature ‘St Hugo’ style which is the combination of both power and elegance. St Hugo Coonawarra Cabernet Sauvignon is a full-bodied wine displaying a rich, textured palate of concentrated cassis and berry fruit flavours.

    St Hugo range
  • Heritage collection

    Jacob’s CreekHeritage collection

    A collection of benchmark Australian wines of quality, each named as a tribute to people or places in the proud winemaking history of Orlando Wines since 1847. The Steingarten Riesling shows intense citrus floral aromas and flavours with dry mineral acidity, outstanding mid-palate structure and great length.

    Heritage collection
  • 6.2 millions cases sold in 2013/14
  • No.1 Australian brand in Asia
  • +23% in value in India in 2013/14
  • No.3 Australian brand in Europe
Novak Djokovic et Jacob’s Creek : jeu, set et match !

Jacob’s Creek

Novak Djokovic
& Jacob’s Creek :
Game, Set and
Match Making

Discover more

Documents and webcast

Sales & Results

Read more