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Malibu is the world’s No.1 coconut-flavoured rum. Innovative and dynamic, the brand invites consumers around the world to share the Caribbean spirit.

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History and know-how

Since 1893, Malibu rum has been produced on the island of Barbados, reputed for its high quality rum since the middle of the 17th century....

Since 1893, Malibu rum has been produced on the island of Barbados, reputed for its high quality rum since the middle of the 17th century.

The Twelve Island Shipping Company initially distributed the brand on the 12 islands of the Lesser Antilles, before rapidly expanding to cover the rest of the world. Very quickly, the brand established a strong reputation internationally.

Malibu has received many awards, including Impact magazine's “Hottest Brand” award in 2003, 2004 and 2005, followed by the Adam’s Growth Brand award in 2006. In 2008, Malibu received eight medals in international spirits competitions.


Produced on the island of Barbados, Malibu owes its unique taste to a refined blend of Caribbean rum, natural coconut flavours and very high quality pure cane sugar.

Malibu's production combines traditional methods with advanced technologies. The process starts off with molasses extraction: the sugarcane juice is heated to create unrefined brown sugar, and the molasses is the syrupy part resulting from this process. A blend of water and yeast is then added to this syrup to facilitate fermentation.

This is followed by three successive distillation stages, carried out in high vats specially designed at the famous West Indies rum distillery. Transferred to oak casks, the smooth and light white rum obtained this way is blended with coconut to produce the most well-known coconut flavoured rum.

Malibu is recognisable thanks to its famous white bottle, illustrated with palm trees and a sunset in the background.

Main markets

United States, United Kingdom, France, Canada, Germany, Spain, Travel Retail, Netherlands, Italy.



  • Malibu original


    The taste of Malibu is Barbados in a bottle – smooth, fresh coconut flavour with a sweet finish.

    Malibu original
  • Malibu mango


    Mango (one of the world’s favourite fruits) meets Malibu to create Malibu Mango, combining the sweet, juicy flavour of mango with soft, creamy rum.

    Malibu mango
  • Malibu Passion Fruit

    MalibuPassion Fruit

    Full, ripe passion fruit flavour meets smooth Bajan rum.

    Malibu Passion Fruit
  • Malibu Tropical Banana

    MalibuTropical Banana

    Rum’s not just a spirit, it’s a way of life. That taste, that rhythm, that energy of the Caribbean: it’s in every bottle. This mix of rum and banana flavour is creamy and soft.

    Malibu Tropical Banana
  • Malibu Red


    A delicious blend of smooth Malibu Rum and fiery silver Tequila.

    Malibu Red
  • 3.5 million cases sold worldwide

Documents and webcast

Sales & Results

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Artistic Campaign

Artistic Campaign

Vee Speers
Pernod Ricard

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