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Ricard launched Ricard Twist’R


« Don’t shake it, Twist it* »

Ricard launched a new concept to promote the versatility of the brand: the Ricard Twist’R.

Ricard launched Ricard Twist’R

Ricard introduces an original way of serving and preparing a Ricard mix, thanks to a new object and an innovative gesture. All that needs to be done is popping the Ricard Twist’R on top of the glass and making the ball roll, thus ensuring a smooth mixing of Ricard with water and syrup.

The Ricard Twist’R has been launched in December 2012 in 1 000 bars in France and a dedicated digital application is being implemented.

Tags related to the news: 1 unique organisation France 7 strategic Premium spirits brands Ricard 2 priorities Innovation

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