Ricard launched Ricard Twist’R
« Don’t shake it, Twist it* »
Ricard launched a new concept to promote the versatility of the brand: the Ricard Twist’R.
Ricard introduces an original way of serving and preparing a Ricard mix, thanks to a new object and an innovative gesture. All that needs to be done is popping the Ricard Twist’R on top of the glass and making the ball roll, thus ensuring a smooth mixing of Ricard with water and syrup.
The Ricard Twist’R has been launched in December 2012 in 1 000 bars in France and a dedicated digital application is being implemented.